Absoft News

Margaret River Tourism uses SMS Poll for state wide polling.

June 2010

The world’s most famous public art event, CowParade, was held in Margaret River between the months of February and June 2010.

CowParade has been held in over 50 countries around the world - including cities such as Paris, Tokyo, London and New York. The cow sculptures do not change from event to event, but local artists are challenged by the works of previous CowParade artists and inspired by their own cultural contexts and personal vision of what a cow should look like.

Margaret River worked with SMS Poll to provide a seamless SMS Poll voting solution allowing local and international visitors alike to vote on their favourite cow.

The SMS voting encouraged audience participation and incentivize a data collection campaign - by offering prizes to random entrants over the course of the campaign.

PR for SMS Poll surrounding the event has spurred new business enquiries from Australia and international locations (for overseas visitors attending the event).