Absoft News

Gertrude St Projection Festival use SMS Poll for live street voting

July 2010

An event now recognised and adopted by the Victoria State of Design festival -The 2010 Gertrude Street Projection Festival turns Gertrude Street (St Kilda) into a free walk, ride, drive and tram through outdoor projection gallery. Every night animations, stills, and digital art in all its forms are projected onto the pavements, buildings and walls of Gertrude Street. The free Festival allows residents, traders and visitors to Fitzroy to explore the Gertrude Street community in new ways. It promotes social sustainability: inclusiveness and respect for the diversity of people of all socio economic backgrounds to mix and gain understanding, respect and recognition of each other.

Gertrude Street Association engaged SMS Poll and briefed them with a task of delivering an audience interaction and engagement solution.  With an anticipated participation rate of over 10,000 SMS throughout the week long event - visitors to the outdoor projection festival will vote for their favourite piece by sending SMS votes displayed in real time - projected throughout the streets of St Kilda, with auto SMS replies promoting local business and trade, engaging the visitor and encouraging them to navigate through to an online hub for further data capture opportunities and festival offerings.

As a major sponsor to the event - the SMS Poll brand will be on display to hundreds of thousands of businesses and visitors (local and international) to the St Kilda region over the week long period - as well as exposure online and through offline print media.